Hi. I'm Seon.
I've been working in social media for over four years, creating content and increasing engagement for several theatre shows, a small independent theatre company and managing my own personal actor social media. I've seen significant growth and increased reach in both my personal account and for the theatre companies and shows I've been involved with. I was also a Project Manager for a boutique marketing agency and worked with clients such as the National Centre for Action on Child Sexual Abuse and Powershop. I have experience creating posts and reels, have a thorough understanding of social media algorithms and have experience across multiple platforms including Instagram, Facebook and Meta for Business.
Project Management
National Centre for Action on Child Sexual Abuse
Tofu Agency
While working for Tofu, I was the main point of contact for our clients and oversaw projects, ensuring our high-quality work met client expectations, stayed on brand and were delivered on time.
Corporate Work
Powershop
Tofu Agency
Having worked with well-known national brands, I can competently execute briefs that adhere to the company policy, brand guidelines and legal requirements.
Content Creation - Reels
"Titus Andronicus" by Williams Shakespeare
Presented by Th'Unguarded Duncan
Performed at Theatre Works, St Kilda, November 2025
I filmed and edited "interview" reels for each cast member with questions tailored to their characters or plot points. Out of the 11 reels, only 3 had engagement under 1000, despite the theatre company having less than 200 followers. This production went on to have a higher capacity attendance rate than average.
Content Creation - Tiles
Essence Theatre Company
The creative director brought me onboard to breathe a little life into her theatre company's social media presence. Using their existing photos and taking pull quotes from reviews, I created several tiles that the company can reuse, as well as creating "Meet the Cast" carousels, promotional tiles and additional behind the scenes content that suited the company's style and would resonate with their demographic.
Strategy and Development
Martial Mind & Body
I have been assisting a small business owner with social media strategy and content creation. I advised him on the best possible strategies for maximising impact when posting, and we refined and improved his content style to increase reach and audience engagement, as well as creating fun videos for potential clients to get to know him and his business. Since taking on my advice and adhering to a regular uploading schedule, he has seen an increase in engagement and reach.
Personal Brand Growth
Seon Williams - Actor
I have been managing my acting social media and continue to see consistent growth, reach and interactions. I am constantly reading trends and aware of the algorithm to ensure I have high quality content that my existing audience will enjoy as well as increasing my demographic and reach.
Photography
"Imp! (One Man, Many Parts)" by Scott Middleton
Performed at The Motley Bauhaus, September 2025
I've also recently started moving into the world of rehearsal and production photography. Meaning, in a pinch, I'm comfortable taking photos and understand how movement and a dynamic environment can affect photography.
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